This book dives into the evolution of jeans and how jeans became culture of itself.
Denim is an American history. Jeans were always with in any culture and sub-cultures we look at. Depending on the culture jeans are represented and developed into different shapes.
However, now jeans are just something casual to wear. It is viewed as standards of society. Jeans are no longer interesting to look at. The book (Jeans&Denim) is made to let people know about the revival of jeans; the "Denim scene".