packaging and logo
Breaking the stereotype of female hygiene packaging, the new "Kotex" look embraces curves to represent female in a most subtle way. Yet, subtle enough for people to notice.
Restrained from screaming "FEMALE HYGIENE PRODUCT!!!" on the package, the new Kotex is designed to only highlight the essential info. Kotex's simple design among the other busy packagings will pop out more in an elegant way.