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What is Newyork

Interactive Campaign

"_______ IS NEWYORK" is made to interact with everyone and to share opinions. This is happening online constantly, but once this is done off line it becomes more expressive.

To define something big as NYC, designer's opinion is unnecessary. It is best to leave the design as unanswered blank question. This is the only answer that is undeniable. Looking at different reaction to a question is interesting. Looking at unexpected answers leading to another question is interesting. As a designer, sometimes letting go of authorship makes design more concise.

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