Branding & Shop Design
OKID design strategy was "Design as if you did not” in order to find a pleasant enough chaos.
To portray comfortable yet professional atmosphere, the branding is enough with monotone wordmark, branded white barber gown, and business card. Looking at interior and exterior of the shop, red and yellow as warm and bright color palette adds welcoming and comfortable environment.
Jimmy (the founder of OKID Barbershop) dreamed for a place where people hang out freely.